History channel President Nancy Dubuc knows what she’s up against running a cable television network devoted to events from long ago in an age … Courtesy of History. Now president and general manager of the cable network—which she has been helming since January 2007—Dubuc has creatively steered the network from one that only looked back in time to one that also shows history … “In order to get to that broader audience and really appeal on a more commercial basis, we had to break through just thinking of ourselves as The History Channel and instead think of ourselves as a competitive network amongst the top networks in cable, delivering entertaining products about history.” True to her word, History is now a top ten network in the key demographic of adults 25-54. History (originally The History Channel) is a cable television channel that once prided itself on the breadth of our world's history, but has since drifted in the murky waters of reality programming and New Age claptrap. The resulting television event, told through the letters and diaries of twelve real-life characters, produced a completely different visceral, emotional and intimate experience than viewers have ever had before. At History, Dubuc helped develop a quiz show, an animated series, and a documentary hosted by movie star Dwayne Johnson, aka The Rock. Under her, History’s Web traffic is up by more than 400 percent. STORY: A&E's Nancy Dubuc on Liz & Dick: 'I'd Do It Again' Since joining the company more than ten years earlier as director of historical programming at the History channel, Dubuc… Raven and Dubuc … Get premium, high resolution news photos at Getty Images Currently finishing out the last few weeks of a And she was stepping into a crisis. Nancy Dubuc has transformed History. History Channel President/GM Dirk Hoogstra is history: Jana Bennett has replaced him in the role, effectively immediately. On Nancy Dubuc’s first day as the new CEO of Vice Media, she sent out an all-staff email to introduce herself. When Dubuc was at History for less than a month, she looked at all the previous shows that had aired and saw which ones spiked the ratings. She was replacing the founder. What Nancy will continue to do for us is make History Channel and its brand a 360-degree experience, very much in the way that ESPN does for sports." - 2 days 18 hours ago, By We’re telling stories and storytellers are artists in their own right. (An open letter to Nancy Dubuc, Executive VP and General Manager of the History Channel) Dear Ms. Dubuc, While standing in a clear-cut a few minutes from my home in Philomath, Oregon, I … maternity leave, Ms. Dubuc will return to the network Jan. 2 in a Giving the international keynote address at the RTS Convention, President and CEO Nancy Dubuc explained how the US media giant had moved into new broadcasting territory. of History Channel in January 2007, one of her first priorities was to make sure History didn’t become old … Naturally, the Executive Vice President and General Manager of The History Channel, Nancy Dubuc, has a love for history. Dubuc briefly worked in NBC's publicity department before leaving to become a producer at The Christian Science Monitor and the Boston television station WGBH-TV.She later joined the History Channel and became the channel's director of historical programming. Dubuc will take up the post of Executive VP/GM for History starting Jan. 1, reporting to AETN President/CEO Abbe Raven.Dubuc joined AETN … Now president and general manager of the cable network—which she has been helming since January 2007—Dubuc has creatively steered the network from one that only looked back in time to one that also shows history in the making. Andrew Hampp covers cable TV, out-of-home and radio for Ad Age, with additional coverage of music in marketing. History channel President Nancy Dubuc knows what she's up against running a cable television network devoted to events from long ago in an age of real-time tweets and quirky videos that go viral instantaneously. Dubuc helped build the channel, rebranding A&E’s H2, a History Channel … Her tenure so far has been nothing if not eventful. The planned rebranding of A+E Networks’ H2 channel as a Vice Media-branded proposition is … He prefers contact by e-mail, but can also be reached by phone. In 3 years, Dubuc has made the “Hitler Channel” contemporary and even cool with such unscripted fare as Ice Road Truckers and Ax Men and Pawn Stars and the high-brow The People Speak. Photo by Chris Fanning.Looking back is still a big part of History but, under Dubuc’s leadership, it is done in an artistic fashion. Former BBC Worldwide channels chief Bennett has been with History parent A+E for nearly four years, initially relocating from London to New York to launch the female-skewed FYI cable channel. Nancy Dubuc To Run Lifetime (And I Bet Retain History, Too) NEW YORK, April 27, 2010 – Respected industry executive Nancy Dubuc has been appointed President and General Manager of Lifetime Networks. She blew the must off the now red-hot History channel; now she’s breathing the first signs of life into Lifetime as she opens up to THR about her fast-moving makeover plans. 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